Which New Features Do Users Want? Decoding Customer Requests

Like every other feature in your application, the world of embedded analytics is not static. The outer bounds of capabilities customers want are constantly evolving. At the same time, older capabilities like data visualizations—which customers once considered modern and innovative—are now table stakes.

Your end users will always have new requests (and complaints) about your application’s embedded analytics. It’s inevitable. And as long as everything’s working as it should— you’re keeping bugs in check, your app is reliable—most complaints are likely new feature requests in disguise.

>> Related: 5 Early Indicators Your Analytics Will Fail <<

Unfortunately, translating those requests into actual analytics features can be difficult. What do your users really want from their dashboards and reports? Decoding these complaints means adding valuable new features to your roadmap, and avoiding a panicked scramble to add them before it’s too late and your customers start churning.

Use this chart to translate common end user requests (on the left) into the analytics features your users really want (on the right):

If You’re Hearing This…	 …Then Consider Adding This Analytics Capability to Your Application
“We need insights on what’s likely to happen in the future so we can figure out how to correct issues before they become disastrous.”	Predictive Analytics
“The data is great, but it’s in a vacuum and not changing the way we do business.”	Workflow Capabilities
“When we’re using the analytics, it feels like we have to learn an entirely new application.”	White Labeling
“Users dislike having to log in twice (once to the app, once to the dashboards). Plus, the application admins say it’s a pain to manage security settings in two different places.”	Integrated Security/ Single Sign-On
“When we need to update the information in the dashboard, we don’t like having to leave the app to do so.”	Write-back
“We have to create multiple new reports just to view different cross sections of data, such as different product lines or date ranges. It’s tedious and inefficient.”	Personalization/Security
“Our users need to access info from the field and the dashboards don’t work well on mobile devices.”	Mobile Responsive

To learn more, get our Blueprint for Modern Analytics >

Source: Which New Features Do Users Want? Decoding Customer Requests by analyticsweek