Like every other feature in your application, the world of embedded analytics is not static. The outer bounds of capabilities customers want are constantly evolving. At the same time, older capabilities like data visualizationsâwhich customers once considered modern and innovativeâare now table stakes.
Your end users will always have new requests (and complaints) about your applicationâs embedded analytics. Itâs inevitable. And as long as everythingâs working as it shouldâ youâre keeping bugs in check, your app is reliableâmost complaints are likely new feature requests in disguise.
>> Related: 5 Early Indicators Your Analytics Will Fail <<
Unfortunately, translating those requests into actual analytics features can be difficult. What do your users really want from their dashboards and reports? Decoding these complaints means adding valuable new features to your roadmap, and avoiding a panicked scramble to add them before itâs too late and your customers start churning.
Use this chart to translate common end user requests (on the left) into the analytics features your users really want (on the right):
If Youâre Hearing This⦠|
 â¦Then Consider Adding This Analytics Capability to Your Application |
âWe need insights on whatâs likely to happen in the future so we can figure out how to correct issues before they become disastrous.â |
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âThe data is great, but itâs in a vacuum and not changing the way we do business.â |
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âWhen weâre using the analytics, it feels like we have to learn an entirely new application.â |
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âUsers dislike having to log in twice (once to the app, once to the dashboards). Plus, the application admins say itâs a pain to manage security settings in two different places.â |
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âWhen we need to update the information in the dashboard, we donât like having to leave the app to do so.â |
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âWe have to create multiple new reports just to view different cross sections of data, such as different product lines or date ranges. Itâs tedious and inefficient.â |
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âOur users need to access info from the field and the dashboards donât work well on mobile devices.â |
To learn more, get our Blueprint for Modern Analytics >
Source: Which New Features Do Users Want? Decoding Customer Requests by analyticsweek